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映像広告に関する理解の実践過程:「象徴」をめぐる相互行為的な実践
https://rikkyo.repo.nii.ac.jp/records/10790
https://rikkyo.repo.nii.ac.jp/records/10790a41d42cb-a873-4997-8e80-dca5ed7d9344
名前 / ファイル | ライセンス | アクション |
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マス・コミュニケーション研究_64.pdf (1.3 MB)
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Item type | 学術雑誌論文 / Journal Article(1) | |||||
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公開日 | 2015-01-15 | |||||
タイトル | ||||||
タイトル | 映像広告に関する理解の実践過程:「象徴」をめぐる相互行為的な実践 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Viewers' Practical Understanding of Commercial Films as Advertisement | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | journal article | |||||
著者 |
是永, 論
× 是永, 論 |
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著者別名 |
Korenaga, Ron
× Korenaga, Ron |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | The aim of this research is to examine the practical understanding of commercial films. Conversation analysis was conducted on viewers watching films in foreign languages so that they would mainly retain visual information. The main findings are as follows: First, the viewers identified the actors in advertisements by using categorization (Sacks[1972]). Second, they mediate the actors according to the plot by "footing" (Goffman[1980]). Thus the viewers find the plot appealing, according to neutrality and universality of advertisng discourse. | |||||
内容記述 | ||||||
内容記述タイプ | Other | |||||
内容記述 | (C)日本マス・コミュニケーション学会:このデータは日本マス・コミュニケーション学会の許諾を得て作成しております。 | |||||
書誌情報 |
マス・コミュニケーション研究 en : Journal of mass communication studies 巻 64, p. 104-120, 発行日 2004-01-31 |
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出版者 | ||||||
出版者 | 日本マス・コミュニケーション学会 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13411306 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN10418471 | |||||
権利 | ||||||
権利情報 | (C)日本マス・コミュニケーション学会 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |