@article{oai:rikkyo.repo.nii.ac.jp:00010790,
 author = {Korenaga, Ron and 是永, 論},
 journal = {マス・コミュニケーション研究, Journal of mass communication studies},
 month = {Jan},
 note = {The aim of this research is to examine the practical understanding of commercial films. Conversation analysis was conducted on viewers watching films in foreign languages so that they would mainly retain visual information. The main findings are as follows: First, the viewers identified the actors in advertisements by using categorization (Sacks[1972]). Second, they mediate the actors according to the plot by "footing" (Goffman[1980]). Thus the viewers find the plot appealing, according to neutrality and universality of advertisng discourse., (C)日本マス・コミュニケーション学会：このデータは日本マス・コミュニケーション学会の許諾を得て作成しております。},
 pages = {104--120},
 title = {映像広告に関する理解の実践過程：「象徴」をめぐる相互行為的な実践},
 volume = {64},
 year = {2004}
}