@article{oai:rikkyo.repo.nii.ac.jp:00001816,
 author = {山下, 利之 and 河野, 康成 and Yamashita, Toshiyuki and Kono, Yasunari},
 journal = {応用社会学研究, The journal of applied sociology},
 month = {Mar},
 note = {P(論文)},
 pages = {175--183},
 title = {テレビ広告の表現効果に関する研究},
 volume = {47},
 year = {2005}
}